Strategically promoting and advertising a small business to one’s target market is crucial. These two attributes are part of the promotional mix along with public relations and personal selling. These four features can be used interchangeably or alone. Zov’s Bistro & Bakery successfully executes … [Read more...] about Restaurant Marketing: Cooking Up Promotional Success
The Power of Successful Restaurant Marketing
The minute-long Hot Spud Café YouTube video is a close up of a potato being stuffed with signature toppings. The ad includes strengths describing the immense amount of food and toppings that go into a potato at this restaurant; a healthy all-in-one meal which would appeal to the nearby college … [Read more...] about The Power of Successful Restaurant Marketing
Thoughts On Google’s Mission Statement
Google's Mission Statement: "To Organize the World's Information and Make it Universally Accessible and Useful." Google's mission statement is stated simply, clearly, directly, and in an action-oriented fashion. There is no confusion. You understand exactly what Google does and is. Think of … [Read more...] about Thoughts On Google’s Mission Statement
Infographics Paints One Thousand Marketing Words
Jess Bachman does infographics. He turns data into design. He takes complicated tools and makes them simple and understandable through infographics. The postulate becomes poster. The point becomes the infographics picture. His poster, called Death and Taxes, takes the U.S. government budget and … [Read more...] about Infographics Paints One Thousand Marketing Words
How To Become An Expert
I'm doing my best to become a marketing expert. There is so much to learn and often so little time, however there is hope, no matter what your field. I continue to read. I speak. I write. I speak more. I write more. I read more. I listen. I practice. Question: are experts born or made? … [Read more...] about How To Become An Expert
