• Skip to main content
  • Skip to primary sidebar

Stuart Atkins MBA

Small Business Marketing

Schedule A Call
Search
  • Home
  • PPC Management
  • Services
  • About
  • FAQ
  • Books
    • Internet Marketing Book
    • Small Business Marketing Book
  • Speaker
  • Blog
  • Contact
You are here: Home / Creative Marketing / Thoughts On Google’s Mission Statement

Thoughts On Google’s Mission Statement

October 25, 2011 by Stuart Atkins Leave a Comment

Google’s Mission Statement:

“To Organize the World’s Information and Make it Universally Accessible and Useful.”


Google’s mission statement is stated simply, clearly, directly, and in an action-oriented fashion.  There is no confusion.  You understand exactly what Google does and is.

Think of this task!  With the afterburner, rapid proliferation of world-wide information this is no small mission.  However, Google is perfect for this objective.  Google lives and breathes the organization of information.  It’s the essence of search.  Every conversation going on in every head is a mind touch point for Google.  What you want and what you think becomes part of each Google search.  Then, it becomes organized.  The concept is both brilliant and mind boggling.  Thoughts, ideas, questions, and searches create change.  The prolific becomes practical.  The world takes what it finds and then acts.  With or without a filter, it becomes actionable.  Fascinating.  Never before was this possible.

Google also has a great philosophy statement.  It’s what they think about what they do:

“Never settle for the best.”

The good is the enemy of the best, yet the best is the enemy of the excellent.  This reminds me of the late Steve Jobs and Apple’s USP: “Think Different.”  Don’t settle for the best.  How often do we do this?

1.  “Focus on the user and all else will follow.”

Customer, not product driven marketing.  Listen, don’t shout.  Engage, don’t interrupt.  Those who search know better than those post.

2.  “It’s best to do one thing really, really well.”

Focus.  Keep it simple.  Enough said…

3.  “Fast is better than slow.”

One must keep up with information.  Quality blended with speed.

4.  “Democracy on the Web works.”

All are created equal with the free flow of ideas and information.  It also works on land, too.  In fact, the web enhances Democracy.  Yes, I would love to see a blog run by the Founding Fathers 🙂

5.  “You don’t need to be at your desk to need an answer.”

One needs information wherever we are.  The blend of GPS and questions.  Answers and solutions are not restricted by location.  Location must follow thought.  Web 3.0 and beyond…

6.  “You can make money without doing evil.”

Profit and capitalism are not “evil.”  Occupy Wall street, LA, and wherever, without Capitalism, would not have clothes, cell phones, and 99% of what you own.  Balance and gratitude are important.  Yes, Bill Gates is giving it away.  Billions of it.

7.  “There is always more information out there.”

Index Google.  Index.  Then, index more.  Information organized turns it into wisdom and feet-on-the-street change.  All the information in the world, if we can’t find it, is useless.  Thanks Google, for making it available.

8.  “The need for information crosses all borders.”

Universal citizens of information.  Just those who need to know and are gradually finding what they need.  Information is partial to no one.  We are all information immigrants.

9.  “You can be serious without a suit.”

I am wearing jeans and a t-shirt.  Yes, the IBM black suit does not always make you more “professional” or smarter.  Innovation and creative results count more than fashion.  Of course, look good and take a shower, but remember, Steve Jobs often wore just jeans and a black turtleneck.

10.  “Great just isn’t good enough.”*

Go the extra mile.  We underestimate even our largest boundaries.  How much do we really leave behind in our quest for the best?  Don’t sacrifice fantastic innovation on the altar of the great.

I could go on regarding more thoughts on Google’s mission statement.

By Stuart Atkins

Note: My thoughts and commentary in italics under each of the above 10 points.

Share

Filed Under: Creative Marketing Tagged With: google, Google Adwords, Google mission statement, Google's mission statement, Google's philosophy, Marketing, mission statements, search, search engine, SEO, small business marketing, what makes a good misstion statement

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

More Marketing Tips

PPC Agency Client Dynamics

SEO and PPC: What’s The Difference?

Case Study: PPC Lead Generation For An Innovative Global IT Company

PPC Case Study: More Calls, Store Visits and Sales For a Leading Marble & Tile Company

PPC Case Study: Large Swim School Dives Into Thousands Of Revenue-Driving Leads

PPC Case Study: Atkins Drives Leads For A National Carpet Cleaning Franchise

10 Tips For PPC Lead Generation Follow Up

Marketing Podcast: Good Marketing Is Matchmaking Not Manipulation

Coronavirus Marketing: 15 Tips For Small Business & Career Survival

PPC campaigns: 4 Ways to Beat the Competition Without Overspending

Are Bing PPC Ads Worth the Effort?

Why isn’t your PPC converting?

How does LinkedIn PPC work?

What 2022 Google Ads Changes Do I Need to Know About?

PPC Management and Ecommerce: Why you Need a More Advanced Strategy

How to plan, analyze, and improve your Google Ads

What is last-click attribution – Does it affect your PPC performance?

5 Expert Tips for Increasing PPC Landing Page Traffic

Is SEM the same as PPC? Understanding the nuances of paid search tools

5 Tips For Creating The Right PPC Advertising Budget

Categories

  • Advertising (50)
  • Analytics (2)
  • Book Reviews (2)
  • Business Ethics (6)
  • Consumer Behavior (3)
  • Creative Marketing (19)
  • E-Commerce (2)
  • Email Marketing (10)
  • General Marketing (58)
  • Green Marketing (1)
  • Internet marketing (49)
  • Marketing Communications (13)
  • Marketing Research (3)
  • Mobile Marketing (10)
  • Pay Per Click Advertising (39)
  • Podcast Interviews of Stuart Atkins (1)
  • PPC Case Studies (7)
  • Press Releases (1)
  • Principles of Marketing (11)
  • Product Management (10)
  • Product Reviews (2)
  • Public Relations (3)
  • Public Speaking (3)
  • Publishing (2)
  • Recession Marketing (12)
  • Small Business Market (9)
  • Social-media (28)
  • Story Marketing (3)
  • Stuart Atkins' Book (1)
  • The Brand Called You (9)

Atkins Marketing Solutions

constant-contact-partner_logo_horizontal_blue_orange_200px-wide

Copyright © 2025 Stuart Atkins MBA · All Rights Reserved.
Privacy Policy

Web Design by SLeinen · Log in