"Write every day, line by line, page by page, hour by hour. Do this despite fear. For above all else, beyond imagination and skill, what the world asks of you is courage, courage to risk rejection, ridicule and failure. As you follow the quest for stories told with meaning and beauty, study … [Read more...] about The Simple Secret of Good Marketing Content
Metaphor Marketing Can Help Your Small Business
Metaphor rocks. Metaphor tells your story. It turns imagination into image; picture into purpose; complex into simple; and memories into meaning. Below is the famous painting, "American Progress," by John Gast. In one simple 1872 painting, Gast tells the story of America's move West. It's the … [Read more...] about Metaphor Marketing Can Help Your Small Business
Steve Jobs On The Marriage Of The Liberal Arts & Humanities
"It's in Apple's DNA that technology alone is not enough — it's technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing and nowhere is that more true than in these post-PC devices." Steve Jobs Jobs had it right. Technology alone is … [Read more...] about Steve Jobs On The Marriage Of The Liberal Arts & Humanities
CS Lewis on Gnats, Life, and Petty Marketing Decisions
"The gnat-like cloud of petty anxieties and decisions about the conduct of the next hour..." CS Lewis CS Lewis On What Matters I love the above quote from CS Lewis. He has a way of making the mundane magical. The phrase, "gnat-like cloud," describes so well how often we allow the trees to … [Read more...] about CS Lewis on Gnats, Life, and Petty Marketing Decisions
Are You Measuring Your Online Marketing?
A pretty, well designed website is nice, but it doesn't drive your sales or make your analytics marketing successful. It's the data and analytics behind the content and design that determines success. Data first; design second. See the survey results below from Chief Marketer. This chart shows … [Read more...] about Are You Measuring Your Online Marketing?
