Time Management Which comes first, the self or the clock? Is it self management or time management? The two greatest differentiators in marketing: time and self. Many businesses look at everything except how they use their time. Time is money and money is time. Time goes so fast sometimes we … [Read more...] about Time Management: The Self or the Clock?
How Can Social Media Help My Small Business?
How Can Social Media Help? This is the 10-million-dollar question. Social can be fun, addictive, engaging, entertaining, faddish, and cool. However, the real question is this: Is it worth the time? After all, time is money, and even if social media is free, it still takes time. In my mind, time is … [Read more...] about How Can Social Media Help My Small Business?
“The Fierce Urgency of Now”: Time As A Marketing Differentiator
Seth Godin posted this quote today from Martin Luther King, Jr. I love it. It applies to both life and marketing. How, as a person and a business, you use your time determines your destiny. Often, companies forget that the greatest differentiator of a product or service is time usage. Don't let … [Read more...] about “The Fierce Urgency of Now”: Time As A Marketing Differentiator
How You Treat Employees & Customers Matters
Tom Peters and Seth Godin have this right. Decency and kindness really matter in business, marketing, and life. Business is about relationships. If you build those correctly-it's always and win-win. In this economy, there's the temptation to cut corners. Don't fall prey to this philosophy. … [Read more...] about How You Treat Employees & Customers Matters
What do you mean, E-mail Marketing?
When I use the term “e-mail marketing,” I am not talking about copying and pasting a ton of e-mail addresses into the “To” or “CC” section of your e-mail application. That’s old-school, extremely limited, and is simply a waste of time for the busy small business owner. It does not work, and many … [Read more...] about What do you mean, E-mail Marketing?
