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kindness

How You Treat Employees & Customers Matters

January 15, 2011 by Stuart Atkins Leave a Comment

Tom Peters and Seth Godin have this right.  Decency and kindness really matter in business, marketing, and life.  Business is about relationships.  If you build those correctly-it's always and win-win.  In this economy, there's the temptation to cut corners.  Don't fall prey to this philosophy.  … [Read more...] about How You Treat Employees & Customers Matters

Filed Under: Advertising Tagged With: advertising, decency, kindness, Marketing, seth godin, Tom Peters

Courtesy Marketing: Why a Simple, “Thanks” Tells you Tons About an Organization or Company

June 11, 2010 by Stuart Atkins Leave a Comment

Courtesy Marketing Made Simple sent a copy of my new book to two organizations I am a member of and never received back a simple, "Thanks."  Now,  please understand, I understand people are human and busy.  I also don't need the recognition or praise.  However, we all must ask (including myself), … [Read more...] about Courtesy Marketing: Why a Simple, “Thanks” Tells you Tons About an Organization or Company

Filed Under: Business Ethics Tagged With: Business Ethics, customer loyalty, customer service, kindness, Marketing, marketing ethics

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