Picking the appropriate attribution model for your goals is vital to understanding how your PPC campaigns are performing and the revenue they're generating for your business. For years, last click attribution has been Google’s default for determining where a sale or conversion occurred. But … [Read more...] about What is last-click attribution – Does it affect your PPC performance?
5 Expert Tips for Increasing PPC Landing Page Traffic
Just how good an investment are PPC campaigns? Does PPC Landing Page Traffic really make a difference? Consider this: PPC visitors to your website’s landing pages are 50% more likely to purchase something than organic visitors are. Businesses average $2 in revenue for every $1 they spend on PPC … [Read more...] about 5 Expert Tips for Increasing PPC Landing Page Traffic
Is SEM the same as PPC? Understanding the nuances of paid search tools
What’s in a name? Or more accurately, what’s in an acronym? PPC, aka pay-per-click, is a type of online advertising. SEM, or search engine marketing, is how you “pay to win” the ranking game. So, are SEM and PPC the same thing? No, but they’re related, and each has its unique place in the marketing … [Read more...] about Is SEM the same as PPC? Understanding the nuances of paid search tools
5 Tips For Creating The Right PPC Advertising Budget
Are you spending your PPC advertising budget wisely? How do you know where to focus your spend so that you get the most out it? And, how much should you spend to ensure your ads show more than your competition?Knowing how much you have to invest in SEM is key. A strong budget spend leads to strong … [Read more...] about 5 Tips For Creating The Right PPC Advertising Budget
Facebook Paid Advertising: How to Combine With PPC
If you’ve been agonizing (or at least are a little conflicted) over whether to concentrate your marketing dollars in either Facebook paid advertising or PPC, I propose looking at your options in a different way. Instead of treating Facebook paid advertising and Google Ads as separate forces, think … [Read more...] about Facebook Paid Advertising: How to Combine With PPC
