See the link below. I cover how 15 key marketing principles can help your business navigate both good and bad economic times. I hope you find it informative and helpful for your small, medium, or large business marketing needs: http://intuit.connectpro.acrobat.com/p67216610/ Comments are … [Read more...] about If You Missed My Marketing Stimulus Webinar with Intuit…
ROC Verses ROI with Social Media
We often hear the question, "How do you measure ROI with social media?" It's a valid question, or is it? Any good digital marketing strategy requires application of ROI. What about "ROC," or Return on Conversation as a measurement tool? Yes, it's a subjective measurement because your attempting … [Read more...] about ROC Verses ROI with Social Media
Quality Web site Content Beats Page Rank Any Day
What good is a #1 Google page rank if your content is weak and fails to serve the needs of your reader? Content is king. Relevant, fresh, current, and thoughtful content. There is no substitute. No matter what those SEO emails/companies may tell you about "letting us rocket you to the top of … [Read more...] about Quality Web site Content Beats Page Rank Any Day
Measure Your Web site Traffic: The Beauty of Metrics
Did you know there are free tools that tell you who, what, how long, where, and why people visited your Web site? These tools also tell you what documents they downloaded and how long they stayed on your site. If used properly, Web analytics tools can give you a wealth of information about your Web … [Read more...] about Measure Your Web site Traffic: The Beauty of Metrics
Marketing Research: What is Primary Source Research?
Primary research is new, firsthand, direct information that you—that’s right, you—collect from people and research. It comes from the horse’s mouth, as the saying goes. It is direct testimony and not hearsay. You get it, learn it, collect it, record it, code it, and apply it. Primary is gold. It’s … [Read more...] about Marketing Research: What is Primary Source Research?
