• Skip to main content
  • Skip to primary sidebar

Stuart Atkins MBA

Small Business Marketing

Schedule A Call
Search
  • Home
  • PPC Management
  • Services
  • About
  • FAQ
  • Books
    • Internet Marketing Book
    • Small Business Marketing Book
  • Speaker
  • Blog
  • Contact
You are here: Home / Social-media / ROC Verses ROI with Social Media

ROC Verses ROI with Social Media

November 8, 2010 by Stuart Atkins Leave a Comment

We often hear the question, “How do you measure ROI with social media?”  It’s a valid question, or is it? Any good digital marketing strategy requires application of ROI.

What about “ROC,” or Return on Conversation as a measurement tool?  Yes, it’s a subjective measurement because your attempting to measure the “buzz” or the “bull” related to your social media campaigns and efforts.  Social media as a tool to talk to your customer-or better yet to listen to your customer-may be the most valuable benchmark for this new and evolving medium called social media.

Is social media a fad?  No.  It’s hear to stay so learn it and live with it.  I learn something every day as I navigate the social media landscape.  In addition, having a conversation with your customer is as old as time.  It works.  No question about it.

So think about social media as yet another way to listen, talk, and respond to our customer.  The simple return of a Tweet, E-mail, or LinkedIn message may carry far more weight than you think.  Monitoring your conversation both within and outside of your company is critical for an effective social media strategy.  Listen to Liana Evans as she talks about Return on Conversation.  Her new book, Social Media Marketing: Strategies for Engaging in Facebook, Twitter, & Other Social Media, is worth the read:

What do you think?

By Stuart Atkins

Share

Filed Under: Social-media Tagged With: Facebook, General Marketing, Liana Evans, LinkedIn, return on conversation, social media strategy, Social-media, Twitter

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

More Marketing Tips

PPC Agency Client Dynamics

SEO and PPC: What’s The Difference?

Case Study: PPC Lead Generation For An Innovative Global IT Company

PPC Case Study: More Calls, Store Visits and Sales For a Leading Marble & Tile Company

PPC Case Study: Large Swim School Dives Into Thousands Of Revenue-Driving Leads

PPC Case Study: Atkins Drives Leads For A National Carpet Cleaning Franchise

10 Tips For PPC Lead Generation Follow Up

Marketing Podcast: Good Marketing Is Matchmaking Not Manipulation

Coronavirus Marketing: 15 Tips For Small Business & Career Survival

PPC campaigns: 4 Ways to Beat the Competition Without Overspending

Are Bing PPC Ads Worth the Effort?

Why isn’t your PPC converting?

How does LinkedIn PPC work?

What 2022 Google Ads Changes Do I Need to Know About?

PPC Management and Ecommerce: Why you Need a More Advanced Strategy

How to plan, analyze, and improve your Google Ads

What is last-click attribution – Does it affect your PPC performance?

5 Expert Tips for Increasing PPC Landing Page Traffic

Is SEM the same as PPC? Understanding the nuances of paid search tools

5 Tips For Creating The Right PPC Advertising Budget

Categories

  • Advertising (50)
  • Analytics (2)
  • Book Reviews (2)
  • Business Ethics (6)
  • Consumer Behavior (3)
  • Creative Marketing (19)
  • E-Commerce (2)
  • Email Marketing (10)
  • General Marketing (58)
  • Green Marketing (1)
  • Internet marketing (49)
  • Marketing Communications (13)
  • Marketing Research (3)
  • Mobile Marketing (10)
  • Pay Per Click Advertising (39)
  • Podcast Interviews of Stuart Atkins (1)
  • PPC Case Studies (7)
  • Press Releases (1)
  • Principles of Marketing (11)
  • Product Management (10)
  • Product Reviews (2)
  • Public Relations (3)
  • Public Speaking (3)
  • Publishing (2)
  • Recession Marketing (12)
  • Small Business Market (9)
  • Social-media (28)
  • Story Marketing (3)
  • Stuart Atkins' Book (1)
  • The Brand Called You (9)

Atkins Marketing Solutions

constant-contact-partner_logo_horizontal_blue_orange_200px-wide

Copyright © 2025 Stuart Atkins MBA · All Rights Reserved.
Privacy Policy

Web Design by SLeinen · Log in