Great article and analysis by Forrester Research on how paid search and email beats social media: http://www.prdaily.com/Main/Articles/7858.aspx Too many worship Facebook and forget social media works best in balance, using many tools working together. Integrated Brand Promotion (IBP) means … [Read more...] about Email and Paid Search Beats Facebook
Advertising
Are You Confusing Your Product With Your Brand?
Which comes first: the product or the brand? It's the old chicken before the marketing egg question. The question might seem trivial, but many businesses confuse their product offerings. They are two difference concepts. If you keep them separate, you find success. If you keep them blended or … [Read more...] about Are You Confusing Your Product With Your Brand?
How You Treat Employees & Customers Matters
Tom Peters and Seth Godin have this right. Decency and kindness really matter in business, marketing, and life. Business is about relationships. If you build those correctly-it's always and win-win. In this economy, there's the temptation to cut corners. Don't fall prey to this philosophy. … [Read more...] about How You Treat Employees & Customers Matters
So Which Search Engine Do You Place Your Ads With?
Google first, Yahoo and Microsoft a distant second and third. The chart below answers the question for you--in most cases. Google AdWords works great for my business. However, don't forget the concept of niche markets, which some engines may focus on better than others. Just a … [Read more...] about So Which Search Engine Do You Place Your Ads With?
The Break Up of Advertising and the Consumer
Advertising and the Consumer We love how the Break Up shows the shift in power from the advertiser to the consumer. The video does it in such a witty and clever way that everyone can relate to. It may have taken awhile but the consumer has now realized that they have the upper hand and that we, … [Read more...] about The Break Up of Advertising and the Consumer
