Picking the appropriate attribution model for your goals is vital to understanding how your PPC campaigns are performing and the revenue they're generating for your business. For years, last click attribution has been Google’s default for determining where a sale or conversion occurred. But … [Read more...] about What is last-click attribution – Does it affect your PPC performance?
Advertising
5 Tips For Creating The Right PPC Advertising Budget
Are you spending your PPC advertising budget wisely? How do you know where to focus your spend so that you get the most out it? And, how much should you spend to ensure your ads show more than your competition?Knowing how much you have to invest in SEM is key. A strong budget spend leads to strong … [Read more...] about 5 Tips For Creating The Right PPC Advertising Budget
Facebook Paid Advertising: How to Combine With PPC
If you’ve been agonizing (or at least are a little conflicted) over whether to concentrate your marketing dollars in either Facebook paid advertising or PPC, I propose looking at your options in a different way. Instead of treating Facebook paid advertising and Google Ads as separate forces, think … [Read more...] about Facebook Paid Advertising: How to Combine With PPC
Is Investing in Instagram Paid Advertising Worth It?
Maximizing the number of visitors to your website while increasing the time they spend there is crucial to getting the best return on your paid advertising investment. One of the best ways to do this is through well-crafted PPC advertising campaigns on popular social media platforms like Facebook, … [Read more...] about Is Investing in Instagram Paid Advertising Worth It?
What is PPC Remarketing, and What Does it Have to do With Audience Targeting?
Have you noticed that when something becomes extremely popular and/or part of the mainstream, criticism of it rises? It seems to be human nature—a healthy dose of skepticism about the idea that any product or service holds all the answers. PPC remarketing has not been immune to this sort of … [Read more...] about What is PPC Remarketing, and What Does it Have to do With Audience Targeting?
