Metaphor marketing tells your story Being able to answer that question, and convey it through metaphor marketing can do wonders for your small business. Metaphors are powerful because they tell stories that make connections based on the audience’s knowledge and prior understanding. Being able to … [Read more...] about Metaphor Marketing
Creative Marketing
Thoughts On Google’s Mission Statement
Google's Mission Statement: "To Organize the World's Information and Make it Universally Accessible and Useful." Google's mission statement is stated simply, clearly, directly, and in an action-oriented fashion. There is no confusion. You understand exactly what Google does and is. Think of … [Read more...] about Thoughts On Google’s Mission Statement
Infographics Paints One Thousand Marketing Words
Jess Bachman does infographics. He turns data into design. He takes complicated tools and makes them simple and understandable through infographics. The postulate becomes poster. The point becomes the infographics picture. His poster, called Death and Taxes, takes the U.S. government budget and … [Read more...] about Infographics Paints One Thousand Marketing Words
All Great Ideas Have Six Traits
Some ideas live and some ideas die. Why? Chip and Dan Heath in their book, Made to Stick: Why some Ideas Survive and Other Die, identified six traits of an idea that sticks, or catches on with an audience or customer segment.* They used the acronym "SUCCES" to cover the concepts: 1) Simple: … [Read more...] about All Great Ideas Have Six Traits
Metaphor Marketing Can Help Your Small Business
Metaphor rocks. Metaphor tells your story. It turns imagination into image; picture into purpose; complex into simple; and memories into meaning. Below is the famous painting, "American Progress," by John Gast. In one simple 1872 painting, Gast tells the story of America's move West. It's the … [Read more...] about Metaphor Marketing Can Help Your Small Business
