Woody Allen said "eighty percent of success in life is just showing up." That's true in life, but with a website mere arrival does not guarantee success. Visitors arrive for a reason. They want something. But why? This question must be answered if your website is to succeed. Just tracking the … [Read more...] about Why Should I Visit Your Website?
Internet marketing
The Semantic Web Defined
As Google has released algorithms such as Penguin, Panda, and Hummingbird, the concept and process of search evolves and changes. Search is moving toward what’s called the “Semantic Web.” It’s beyond Web 2.0 into the realm of Web 3.0, and then some. In fact, Google's new Fall 2013 “Hummingbird” … [Read more...] about The Semantic Web Defined
What Is Search Engine Marketing?
What is search engine marketing? We do it all the time yet how often do we think about the behind the scenes process. The process is complex, yet simple. There’s allot we don’t see that goes on behind the scenes of search engines. Let me attempt to describe the process in simple … [Read more...] about What Is Search Engine Marketing?
A Good Website Homepage?
There's no place like homepage. The Homepage is the most important page on any website. In most cases, it’s the first page visitors land on. It’s often the only page they land on. It’s the starting point for the rest of the site. If the home page does not deliver the visitor leaves. If you don’t … [Read more...] about A Good Website Homepage?
Website Question: “Why Am I Here?”
Do you know what the most important website question is? It's "Why Am I Here?" Your site visitors ask this question every time they show up. It's critical and after Seth Godin mentioned this question in a blog post a few months back, I just can't stop thinking about it: They say that half of … [Read more...] about Website Question: “Why Am I Here?”