What Makes A Good Marketing Plan? In Dr. Phillip Kotler's classic textbook, Marketing Management, he asks four questions for evaluating a good marketing plan. Often, a marketing plan is either ignored or quickly created without the proper food for marketing thought. A marketing plan is like the … [Read more...] about Dr. Phillip Kotler Asks Four Questions For A Good Marketing Plan
General Marketing
Mountain Top Marketing: Taking An Internet Vacation
Take An Internet Vacation Taking a vacation from the internet, or an internet vacation, is critical for clearing the mind. I've spent weeks in Montana camping, hiking, and visiting historical sites I've wanted to see for years. Ever been to Little Bighorn? Custer's Last Stand is fascinating. I … [Read more...] about Mountain Top Marketing: Taking An Internet Vacation
CS Lewis on Gnats, Life, and Petty Marketing Decisions
"The gnat-like cloud of petty anxieties and decisions about the conduct of the next hour..." CS Lewis CS Lewis On What Matters I love the above quote from CS Lewis. He has a way of making the mundane magical. The phrase, "gnat-like cloud," describes so well how often we allow the trees to … [Read more...] about CS Lewis on Gnats, Life, and Petty Marketing Decisions
The Secret of Marketing Communications
"Brevity Is The Soul of Wit." Shakespeare said this. He was right. Need I say more? Stuart Atkins … [Read more...] about The Secret of Marketing Communications
Successful Marketing Involves Choice, Not Chance
"Destiny is not a matter of chance, it is a matter of choice; it is not a thing to be waited for, it is a thing to be achieved." Winston S. Churchill I love Mr. Churchill's statement. Good marketing is a process, a choice, a verb, and thus involves action. Marketing is all about making choices. … [Read more...] about Successful Marketing Involves Choice, Not Chance
