If you’ve been agonizing (or at least are a little conflicted) over whether to concentrate your marketing dollars in either Facebook paid advertising or PPC, I propose looking at your options in a different way. Instead of treating Facebook paid advertising and Google Ads as separate forces, think … [Read more...] about Facebook Paid Advertising: How to Combine With PPC
Pay Per Click Advertising
Is Investing in Instagram Paid Advertising Worth It?
Maximizing the number of visitors to your website while increasing the time they spend there is crucial to getting the best return on your paid advertising investment. One of the best ways to do this is through well-crafted PPC advertising campaigns on popular social media platforms like Facebook, … [Read more...] about Is Investing in Instagram Paid Advertising Worth It?
What is PPC Remarketing, and What Does it Have to do With Audience Targeting?
Have you noticed that when something becomes extremely popular and/or part of the mainstream, criticism of it rises? It seems to be human nature—a healthy dose of skepticism about the idea that any product or service holds all the answers. PPC remarketing has not been immune to this sort of … [Read more...] about What is PPC Remarketing, and What Does it Have to do With Audience Targeting?
The ML Future of PPC automation is Here – But Does it Still Need The Human Element?
There are just too many ways to lose money when you venture into online advertising without professional guidance. -John LincolnPPC automation seems like the answer to a marketing manager’s prayers. If you have a small business, PPC is a win-win investment - one that has increasingly automated tools … [Read more...] about The ML Future of PPC automation is Here – But Does it Still Need The Human Element?
Harnessing the Power of LinkedIn for Advertising
Is LinkedIn Advertising Effective?You have many online marketing choices, and almost all of them are good. Some work better for small to mid-size business than for mega-corporations. One may work better for a consumer products manufacturer than another business model. The challenge is to discover … [Read more...] about Harnessing the Power of LinkedIn for Advertising
