I can't get story marketing off my brain. It has engrossed my thinking lately. In part, because the theme and concept keeps hitting my marketing radar. As I meet with numerous small business clients, I see the concept of story turning on ideas and generating content for many small businesses. … [Read more...] about Story Marketing and Being Different
Story Marketing
CS Lewis & Marketing Shadowlands
I'm a big CS Lewis fan. His use of metaphor is brilliant, simple, and captivating. Narnia and the lion Aslan being two prime examples. You know, "Always Winter but never Christmas," as CS Lewis said in the Chronicles of Narnia. So to usher in 2012 how about a quote from Lewis that applies to all … [Read more...] about CS Lewis & Marketing Shadowlands
“Marketing” the Royal Wedding
Royal Wedding Marketing Many of us watched the Royal Wedding today. I have to admit I was impressed by both the simplicity and depth of the event. In a sense, it had its own viral marketing attraction. It grew as the event came closer to reality. In a world where we have seen so much tragedy, … [Read more...] about “Marketing” the Royal Wedding
