Courtesy Marketing: Why a Simple, “Thanks” Tells you Tons About an Organization or Company

Courtesy Marketing Made Simple

sent a copy of my new book to two organizations I am a member of and never received back a simple, “Thanks.”  Now,  please understand, I understand people are human and busy.  I also don’t need the recognition or praise.  However, we all must ask (including myself), “how long does it take to write or call and say thanks?”

Not long.

No matter what the reason, it still tells me something about that organization or company.  It tells me that my gesture was not appreciated or important.  It makes me ask the question, “Do we have the time, energy, and money for such an organization?”

I don’t.  I canceled my membership and fees in one and will soon cancel for the other.  A simple lack of customer service and courtesy marketing cost them my loyalty–and their revenue.

Kindness does matter.

Your thoughts?

By Stuart Atkins