“The gnat-like cloud of petty anxieties and decisions about the conduct of the next hour…” CS Lewis
CS Lewis On What Matters
I love the above quote from CS Lewis. He has a way of making the mundane magical. The phrase, “gnat-like cloud,” describes so well how often we allow the trees to cloud the forest of our marketing and business decisions. You understand-we get sidetracked about details rather than decisions. We focus on the petty rather than measurable performance.
So today, as you set your objectives and determine your marketing course, look at the forest first and the trees second. Swipe the gnats away. Sure, we can’t always control the bugs that bug us in life and work. However, we can often control these gnats more than we realize. It’s minute by minute and hour by hour. Plan your day or it will plan you.
CS Lewis had a gift for finding the right focus on truth and life. He could quickly prune away the mundane and shift to what really mattered in life. With time being so valuable–more valuable than money–we have to spend it wisely. Money can be replaced; time cannot. Once it’s gone it’s gone and CS Lewis had the additional gift of writing about both time and eternity. Perhaps that’s why he understood so well about those gnats. What we do now in business could very well impact both current time and eternity. Quite the thought, that is!
This was the start of a great hour…
Your thoughts?
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