PPC and Pizza make a great combination. The following Atkins Marketing Solutions case study shows how professional PPC management can drive sales in the competitive pizza restaurant market. Pizza Restaurant Situation Appraisal Client is an LA-based pizza restaurant founded in 2013. Client … [Read more...] about Case Study: PPC On The Menu For A Growing Pizza Restaurant
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Why PPC Success Takes Time & Patience
Setting The PPC Success Stage PPC success is a drama with many actors and factors. Recently a potential client contacted my agency wanting PPC management. They wanted to run PPC using a pulse method: One month on and one month off. In short, run when you need traffic and pause the account when you … [Read more...] about Why PPC Success Takes Time & Patience
Why Impression Share Matters In PPC
"Eighty percent of success is showing up." Woody Allen There's nothin like showin up. I showed up to write this and you showed up to read it. If great advertising shows up so does sales. First impressions matter. Impression share matters. That is, impressions that relate to paid search. In life, … [Read more...] about Why Impression Share Matters In PPC
Do People Really Click On Google AdWords Ads?
Google AdWords: To Click Or Not To Click? This is a popular question when I speak about PPC advertising: "Do People Really click On Google AdWords Ads?" The answer is clear: Yes, they do! However, since not all clicks are created equal lets discuss more details to answer this question. It's a … [Read more...] about Do People Really Click On Google AdWords Ads?
Case Study: Recycling Company Increases Call Leads With PPC
Read below how this unique x-ray recycling company uses PPC to drive hundreds of nationwide call leads. Silver is pulled out of the x-rays and film to generate cash for both the company and customers. X-Ray Recycling Situation Appraisal Client is a California-based corporation founded in … [Read more...] about Case Study: Recycling Company Increases Call Leads With PPC
Case Study: Brazilian Steakhouse Restaurant Drives Reservations With PPC
Read below how this exclusive Brazilian Steakhouse Restaurant uses PPC to drive online reservations, increase menu views, calls, and website traffic for their competitive Los Angeles and Beverly Hills market. Brazilian Steakhouse Restaurant Situation Appraisal Client is an independent, … [Read more...] about Case Study: Brazilian Steakhouse Restaurant Drives Reservations With PPC
Top Six PPC Questions From Clients
As a PPC specialist and agency owner, I've seen many of the same questions come up again and again. From small businesses to large corporations, these are the top six PPC questions I hear most often. Understanding the nuances and common misunderstandings of PPC is critical for my clients. As a … [Read more...] about Top Six PPC Questions From Clients
PPC Agency Client Dynamics
PPC agency client dynamics are like dating: No guarantees and it takes some time and good communication to find the fit. Some relationships work and some don't but that's business. Some are long-term and some are shor-term. Infatuation can turn to disaster in a heartbeat. Challenges can turn to … [Read more...] about PPC Agency Client Dynamics
