Great article and analysis by Forrester Research on how paid search and email beats social media: http://www.prdaily.com/Main/Articles/7858.aspx Too many worship Facebook and forget social media works best in balance, using many tools working together. Integrated Brand Promotion (IBP) means … [Read more...] about Email and Paid Search Beats Facebook
ROC Verses ROI with Social Media
We often hear the question, "How do you measure ROI with social media?" It's a valid question, or is it? Any good digital marketing strategy requires application of ROI. What about "ROC," or Return on Conversation as a measurement tool? Yes, it's a subjective measurement because your attempting … [Read more...] about ROC Verses ROI with Social Media
Is Social Media a Fit for Your Business?
Before one engages in any form of marketing, it's important to have a plan. If you jump, land with both feet on the ground. In spite of what you hear, social media is not a fit for every business. Applying a tactical plan rather than joining a faddish, digital bandwagon is a wise course of … [Read more...] about Is Social Media a Fit for Your Business?
Seth Godin on “Networking” And Social Media
Seth Godin And Networking I don't care how many followers or friends you have on Facebook or Twitter. I used to. However, now I'm getting smarter and understand better that business, as John Tu used to always tell me when I worked at Kingston Technology, is about relationships. We often forget … [Read more...] about Seth Godin on “Networking” And Social Media
Social Media Takes Time and Needs a Balanced Plan
Below is a pointed and practical article on social media. As I develop my social media strategy with Facebook, LinkedIn, Twitter, YouTube, and my blog, I weekly see the need for patience and a balanced plan as I learn and apply my social media strategy for myself and my clients. Take a look and … [Read more...] about Social Media Takes Time and Needs a Balanced Plan
