From a marketing and communications perspective, terms and what they mean are important. From the Occupy Wall Street protestors we are hearing about "corporate greed," whatever that means. Michael Novak sums up the issue well. Below is a section from his book, Business As A Calling: Work And The … [Read more...] about Michael Novak Speaks: “Corporate Greed” Is Not The Problem
marketing ethics
Courtesy Marketing: Why a Simple, “Thanks” Tells you Tons About an Organization or Company
Courtesy Marketing Made Simple sent a copy of my new book to two organizations I am a member of and never received back a simple, "Thanks." Now, please understand, I understand people are human and busy. I also don't need the recognition or praise. However, we all must ask (including myself), … [Read more...] about Courtesy Marketing: Why a Simple, “Thanks” Tells you Tons About an Organization or Company
