During 2008 to 2022, I consulted with over 300 small businesses. I noticed consistent challenges and themes that often surfaced. Relative to the digital world that all small businesses must navigate, below are twelve small business marketing tips for 2022. Apply one per month. Bite size pieces. … [Read more...] about Small Business Marketing Tips for 2022
General Marketing
Metaphor Marketing
Metaphor marketing tells your story Being able to answer that question, and convey it through metaphor marketing can do wonders for your small business. Metaphors are powerful because they tell stories that make connections based on the audience’s knowledge and prior understanding. Being able to … [Read more...] about Metaphor Marketing
Marketing Tip: How To Pick A Product Name
Pick a Good Product Name Choosing a name for a product is easier said than done. Ultimately, it's a subjective call, but there are a few things you can do to make the name selection run smoother. Concepting is a creative process and takes time. Sometimes you need a name fast. In that case, … [Read more...] about Marketing Tip: How To Pick A Product Name
If You Missed My Marketing Stimulus Webinar with Intuit…
See the link below. I cover how 15 key marketing principles can help your business navigate both good and bad economic times. I hope you find it informative and helpful for your small, medium, or large business marketing needs: http://intuit.connectpro.acrobat.com/p67216610/ Comments are … [Read more...] about If You Missed My Marketing Stimulus Webinar with Intuit…
ROC Verses ROI with Social Media
We often hear the question, "How do you measure ROI with social media?" It's a valid question, or is it? Any good digital marketing strategy requires application of ROI. What about "ROC," or Return on Conversation as a measurement tool? Yes, it's a subjective measurement because your attempting … [Read more...] about ROC Verses ROI with Social Media
