A small business needs to determine their target market to be able to properly and successfully market to their target audience. It's often been said that "if you aim at nothing you are bound to hit it." A target market is something, not nothing. Nothing marketing gets your business nowhere. … [Read more...] about How To Hit Your Target Market
Marketing
Metaphor Marketing
Metaphor marketing tells your story Being able to answer that question, and convey it through metaphor marketing can do wonders for your small business. Metaphors are powerful because they tell stories that make connections based on the audience’s knowledge and prior understanding. Being able to … [Read more...] about Metaphor Marketing
Restaurant Marketing: Cooking Up Promotional Success
Strategically promoting and advertising a small business to one’s target market is crucial. These two attributes are part of the promotional mix along with public relations and personal selling. These four features can be used interchangeably or alone. Zov’s Bistro & Bakery successfully executes … [Read more...] about Restaurant Marketing: Cooking Up Promotional Success
The Power of Successful Restaurant Marketing
The minute-long Hot Spud Café YouTube video is a close up of a potato being stuffed with signature toppings. The ad includes strengths describing the immense amount of food and toppings that go into a potato at this restaurant; a healthy all-in-one meal which would appeal to the nearby college … [Read more...] about The Power of Successful Restaurant Marketing
Thoughts On Google’s Mission Statement
Google's Mission Statement: "To Organize the World's Information and Make it Universally Accessible and Useful." Google's mission statement is stated simply, clearly, directly, and in an action-oriented fashion. There is no confusion. You understand exactly what Google does and is. Think of … [Read more...] about Thoughts On Google’s Mission Statement
