Take An Internet Vacation Taking a vacation from the internet, or an internet vacation, is critical for clearing the mind. I've spent weeks in Montana camping, hiking, and visiting historical sites I've wanted to see for years. Ever been to Little Bighorn? Custer's Last Stand is fascinating. I … [Read more...] about Mountain Top Marketing: Taking An Internet Vacation
Marketing
Metaphor Marketing Can Help Your Small Business
Metaphor rocks. Metaphor tells your story. It turns imagination into image; picture into purpose; complex into simple; and memories into meaning. Below is the famous painting, "American Progress," by John Gast. In one simple 1872 painting, Gast tells the story of America's move West. It's the … [Read more...] about Metaphor Marketing Can Help Your Small Business
CS Lewis on Gnats, Life, and Petty Marketing Decisions
"The gnat-like cloud of petty anxieties and decisions about the conduct of the next hour..." CS Lewis CS Lewis On What Matters I love the above quote from CS Lewis. He has a way of making the mundane magical. The phrase, "gnat-like cloud," describes so well how often we allow the trees to … [Read more...] about CS Lewis on Gnats, Life, and Petty Marketing Decisions
Successful Marketing Involves Choice, Not Chance
"Destiny is not a matter of chance, it is a matter of choice; it is not a thing to be waited for, it is a thing to be achieved." Winston S. Churchill I love Mr. Churchill's statement. Good marketing is a process, a choice, a verb, and thus involves action. Marketing is all about making choices. … [Read more...] about Successful Marketing Involves Choice, Not Chance
Philip Kotler and The Ten Commandments of Marketing
As I have written before, Philip Kotler has forgotten more about marketing than most of us will ever know. The "Ten Commandment" metaphor provides a marketing compass from which a small business can make decisions and plan its marketing strategy. As you read Kotler's commandments below, just insert … [Read more...] about Philip Kotler and The Ten Commandments of Marketing
