A current American Idol superstar has Tourettes and mild Aspergers syndrome. His name is James Durbin. In spite of his Tourettes, he moves forward and has both a fantastic voice and a great attitude on life. What a special "personal marketing testimony" about making the "Brand Called You," a true … [Read more...] about Tourettes on American Idol
Marketing
Starbucks: The Metaphor of Brand Meaning
Few "brands" define a brand better than Starbucks. Starbucks is far more than just coffee. Starbucks is all about customer experience and is well beyond just walking in an ordering a "cup a Joe." From a morning walk-in to the Starbucks drive-through, all the way to the morning cup of coffee in … [Read more...] about Starbucks: The Metaphor of Brand Meaning
Time Management: The Self or the Clock?
Time Management Which comes first, the self or the clock? Is it self management or time management? The two greatest differentiators in marketing: time and self. Many businesses look at everything except how they use their time. Time is money and money is time. Time goes so fast sometimes we … [Read more...] about Time Management: The Self or the Clock?
“The Fierce Urgency of Now”: Time As A Marketing Differentiator
Seth Godin posted this quote today from Martin Luther King, Jr. I love it. It applies to both life and marketing. How, as a person and a business, you use your time determines your destiny. Often, companies forget that the greatest differentiator of a product or service is time usage. Don't let … [Read more...] about “The Fierce Urgency of Now”: Time As A Marketing Differentiator
How You Treat Employees & Customers Matters
Tom Peters and Seth Godin have this right. Decency and kindness really matter in business, marketing, and life. Business is about relationships. If you build those correctly-it's always and win-win. In this economy, there's the temptation to cut corners. Don't fall prey to this philosophy. … [Read more...] about How You Treat Employees & Customers Matters
