What is search engine marketing? We do it all the time yet how often do we think about the behind the scenes process. The process is complex, yet simple. There’s allot we don’t see that goes on behind the scenes of search engines. Let me attempt to describe the process in simple … [Read more...] about What Is Search Engine Marketing?
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How To Make Sure ET Phones Your Home Page
Your customer is visiting and trying to read your homepage. His name is ET and he's phoning Home. Home Page, that is. Except now ET has a smartphone. Without the right website design, ET can't easily read or navigate your Home Page. Help ET. He needs a Home. He needs your products. Chances are … [Read more...] about How To Make Sure ET Phones Your Home Page
Email Marketing, Social Media, & Mobile On Equal Ground
I often hear "marketing experts" discount the value of Email marketing. They say e-mail is outdated, old, overused, and a tool of the past. Wrong. Very wrong. In fact, I often say that e-mail was the first social media tool. Think about it. E-mail was the first effective social tool we used to … [Read more...] about Email Marketing, Social Media, & Mobile On Equal Ground
How Keywords Increase Targeted Website Traffic
Keywords unlock website doors. Without the correct keywords your site traffic drops, revenue opportunities are lost, and potential new customers never find your website. "What's a keyword," you might ask? Keywords are specific phrases and words that individuals type to find your website. An … [Read more...] about How Keywords Increase Targeted Website Traffic
Thoughts On Google’s Mission Statement
Google's Mission Statement: "To Organize the World's Information and Make it Universally Accessible and Useful." Google's mission statement is stated simply, clearly, directly, and in an action-oriented fashion. There is no confusion. You understand exactly what Google does and is. Think of … [Read more...] about Thoughts On Google’s Mission Statement
