Google's Mission Statement: "To Organize the World's Information and Make it Universally Accessible and Useful." Google's mission statement is stated simply, clearly, directly, and in an action-oriented fashion. There is no confusion. You understand exactly what Google does and is. Think of … [Read more...] about Thoughts On Google’s Mission Statement
small business marketing
How To Become An Expert
I'm doing my best to become a marketing expert. There is so much to learn and often so little time, however there is hope, no matter what your field. I continue to read. I speak. I write. I speak more. I write more. I read more. I listen. I practice. Question: are experts born or made? … [Read more...] about How To Become An Expert
Mountain Top Marketing: Taking An Internet Vacation
Take An Internet Vacation Taking a vacation from the internet, or an internet vacation, is critical for clearing the mind. I've spent weeks in Montana camping, hiking, and visiting historical sites I've wanted to see for years. Ever been to Little Bighorn? Custer's Last Stand is fascinating. I … [Read more...] about Mountain Top Marketing: Taking An Internet Vacation
Phillip Kotler: The Second Five of The Ten Deadly Sins of Marketing
Dr. Phillip Kotler knows marketing. He is "metaguru" in my opinion. He has forgotten more about marketing than most experts will ever know. Marketing gurus come and go but the masters never leave. Kotler is one of them. Dr. Kotler is no flash in the marketing pan. So, below are the second … [Read more...] about Phillip Kotler: The Second Five of The Ten Deadly Sins of Marketing
Small Businesses Can Do Big Marketing: Seth Godin
Seth talks about the power of small business marketing compared to the power of big business budgets. It's about people and not committees or "take forever" decisions. If you own or work for a small business, take advantage of the personality, speed, and unique attributes of a small business. See … [Read more...] about Small Businesses Can Do Big Marketing: Seth Godin
