I'm a big CS Lewis fan. His use of metaphor is brilliant, simple, and captivating. Narnia and the lion Aslan being two prime examples. You know, "Always Winter but never Christmas," as CS Lewis said in the Chronicles of Narnia. So to usher in 2012 how about a quote from Lewis that applies to all … [Read more...] about CS Lewis & Marketing Shadowlands
Small Business
Small Businesses Credit Scores: Does It Matter?
“A positive credit score can improve your ability to obtain financing, and spot weaknesses among suppliers, vendors, competitors and employees.” - Gary Stem, Small Business Review $1 - What is a credit score? Credit scores help a bank determine the probability that you will pay … [Read more...] about Small Businesses Credit Scores: Does It Matter?
Ready, Set, Retail: A Starbucks Success Story
For a small business, selling to a well-known retailer is key in promoting their product towards a large customer base. Retailing is all activities directly related to the sale of goods and services to the ultimate consumer. If small businesses cannot manage to open their own retail locations or … [Read more...] about Ready, Set, Retail: A Starbucks Success Story
Metaphor Marketing
Metaphor marketing tells your story Being able to answer that question, and convey it through metaphor marketing can do wonders for your small business. Metaphors are powerful because they tell stories that make connections based on the audience’s knowledge and prior understanding. Being able to … [Read more...] about Metaphor Marketing
Turn Minutes Into Money: Small Business Time Management
We all have the same amount: 24 hours in a day. Or to be more specific: 86,400 seconds every day. Whether it’s a president of the United States, a soccer mom, a corporate CEO, a schoolteacher, or a small business owner, we all have exactly the same amount of time. Time is not partial to anyone, … [Read more...] about Turn Minutes Into Money: Small Business Time Management
