How Can Social Media Help? This is the 10-million-dollar question. Social can be fun, addictive, engaging, entertaining, faddish, and cool. However, the real question is this: Is it worth the time? After all, time is money, and even if social media is free, it still takes time. In my mind, time is … [Read more...] about How Can Social Media Help My Small Business?
Social-media
Social Media Status Report
Social Media Status Report Michael Stelzner and the SocialMedia Examiner have an informative report the current social media status. They surveyed almost over 3700 social media marketers. They found answers regarding ROI, best practices, and social media time management. Managing social time is … [Read more...] about Social Media Status Report
ROC Verses ROI with Social Media
We often hear the question, "How do you measure ROI with social media?" It's a valid question, or is it? Any good digital marketing strategy requires application of ROI. What about "ROC," or Return on Conversation as a measurement tool? Yes, it's a subjective measurement because your attempting … [Read more...] about ROC Verses ROI with Social Media
Micro Blog Magic: Keep Your Tweets Focused
Never underestimate Twitter. With FaceBook so much the rage, Twitter quietly resides in the 140-charcter background of micro blogging. Tweets may be short but they are also sweet. I love Twitter because if forces you to condense your thoughts. If you do Twitter right, less truly becomes more. … [Read more...] about Micro Blog Magic: Keep Your Tweets Focused
Some Small Business Marketing Questions
Small Business Marketing Questions As your company moves toward end-of-year evaluations, are you asking the right marketing questions? Below is a brief list for thought: Do I see the "recession" as an obstacle or an opportunity? GE, HP, Hyatt, Microsoft, and IHOP, just to name a few, were … [Read more...] about Some Small Business Marketing Questions
