Robert McKee, an internationally famous teacher of screen writing, said: "Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact." It's almost impossible to sell a product or service these days … [Read more...] about Stories Are The Currency Of Marketing & Life
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How Stories Revolutionize Your Speaking & Marketing
Patricia Fripp knows her art. Her art is speaking. She also know the science behind her art, thus the reason why she is one of the best speakers, and speaking trainers around. Simply put, if you want to learn how to speak, please attempt to absorb everything you can from Fripp (her website is … [Read more...] about How Stories Revolutionize Your Speaking & Marketing
CS Lewis & Marketing Shadowlands
I'm a big CS Lewis fan. His use of metaphor is brilliant, simple, and captivating. Narnia and the lion Aslan being two prime examples. You know, "Always Winter but never Christmas," as CS Lewis said in the Chronicles of Narnia. So to usher in 2012 how about a quote from Lewis that applies to all … [Read more...] about CS Lewis & Marketing Shadowlands
