Robert McKee, an internationally famous teacher of screen writing, said: "Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact." It's almost impossible to sell a product or service these days … [Read more...] about Stories Are The Currency Of Marketing & Life
storytelling
Act of Valor: Movie Marketing Metaphor
I recently saw the new movie, Act of Valor. I loved it. Fantastic. Go see it. Recommendations aside, how does Act of Valor relate to marketing metaphor and telling your story? First, it was a real story within a story. Real Navy Seals were used because even the best stunt men in the world … [Read more...] about Act of Valor: Movie Marketing Metaphor
CS Lewis & Marketing Shadowlands
I'm a big CS Lewis fan. His use of metaphor is brilliant, simple, and captivating. Narnia and the lion Aslan being two prime examples. You know, "Always Winter but never Christmas," as CS Lewis said in the Chronicles of Narnia. So to usher in 2012 how about a quote from Lewis that applies to all … [Read more...] about CS Lewis & Marketing Shadowlands
Metaphor Marketing
Metaphor marketing tells your story Being able to answer that question, and convey it through metaphor marketing can do wonders for your small business. Metaphors are powerful because they tell stories that make connections based on the audience’s knowledge and prior understanding. Being able to … [Read more...] about Metaphor Marketing
Steve Jobs Talks Life
Marketing is telling your story. The story of the Apple brand starts with a person, Steve Jobs. His marketing imagination spanned his entire high tech career. Steve left a legacy and a gift for seeing the present and the future with marketing stories. He also turned these stories into products … [Read more...] about Steve Jobs Talks Life
