For both marketing and life, I have always said that time is the greatest product differentiator. You spend time on what's important. "Time does not lie," says Tom Peters. He's right. That's why the last chapter in my book is entitled, "Turning Minutes Into Money: Time As A Product … [Read more...] about Tom Peters and Only One Asset: Time
time management
Turn Minutes Into Money: Small Business Time Management
We all have the same amount: 24 hours in a day. Or to be more specific: 86,400 seconds every day. Whether it’s a president of the United States, a soccer mom, a corporate CEO, a schoolteacher, or a small business owner, we all have exactly the same amount of time. Time is not partial to anyone, … [Read more...] about Turn Minutes Into Money: Small Business Time Management
CS Lewis on Gnats, Life, and Petty Marketing Decisions
"The gnat-like cloud of petty anxieties and decisions about the conduct of the next hour..." CS Lewis CS Lewis On What Matters I love the above quote from CS Lewis. He has a way of making the mundane magical. The phrase, "gnat-like cloud," describes so well how often we allow the trees to … [Read more...] about CS Lewis on Gnats, Life, and Petty Marketing Decisions
Marketing Choices: Time Has Power
Professor Philip Zimbardo has drawn some interesting conclusions about time as it relates to both cultures and choice. Present versus future oriented personalities. Which are you? Take a look at this video and apply it to your marketing strategies and target market segments. Perhaps the better … [Read more...] about Marketing Choices: Time Has Power
Small Business Time Management Tips: Turn Minutes Into Money
Time Management Here are some best practice tips in small business time management: Plan each day, or it will plan you! Master your smart phone calendar system, by hour, day, week, and month. Record all events in your smart phone. Learn to sync your PC and smart phone calendar. This way, … [Read more...] about Small Business Time Management Tips: Turn Minutes Into Money
