What's the best way to become a better writer? Simple. Write. Tom Peters offers some practical tips on the skill of writing. It's a neglected and watered-down skill these days. In the digital age, we sometimes allow our tweets, posts, and e-mails to become "off the cuff" and mundane; … [Read more...] about Tom Peters on Writing
Tom Peters
Tom Peters and Only One Asset: Time
For both marketing and life, I have always said that time is the greatest product differentiator. You spend time on what's important. "Time does not lie," says Tom Peters. He's right. That's why the last chapter in my book is entitled, "Turning Minutes Into Money: Time As A Product … [Read more...] about Tom Peters and Only One Asset: Time
Tom Peters And “The Brand Called You”
Tom Peters On Your Personal Brand Thanks, Tom Peters. I first read Tom Peter's classic article, "The Brand Called You," in 1998. I never forgot it. It changed the way I thought, and think, about the brand called, "Me Inc.," as Tom Peters calls it. It has been a number of years since I had read … [Read more...] about Tom Peters And “The Brand Called You”
Marketing Reasons Why I’m Here: The Brand Called Stu Takes Some Risks
My birthday comes around every year. Another year gone by. Fast. Every year creates a marketing reason why my business exists. I started my own small business marketing consulting company in 2008. I was afraid. I was excited. At first it was tough and I inched along but I kept moving … [Read more...] about Marketing Reasons Why I’m Here: The Brand Called Stu Takes Some Risks
How You Treat Employees & Customers Matters
Tom Peters and Seth Godin have this right. Decency and kindness really matter in business, marketing, and life. Business is about relationships. If you build those correctly-it's always and win-win. In this economy, there's the temptation to cut corners. Don't fall prey to this philosophy. … [Read more...] about How You Treat Employees & Customers Matters
