Twitter is a micro blog with a macro impact. It's powerful. How you think about Twitter determines whether 280 characters turns in to 280 followers in one day or 140,000 in one life-time. This social media tool has created national and regional revolutions. It has created famous people. It has … [Read more...] about How To Think About Twitter
The Truth About Twitter
What's the truth about Twitter? It's a social powerhouse. Short, simple, searchable, prolific, and perfect for smartphone content generation. If you're not tweeting every day you're making a big social marketing mistake. As much as I like Facebook, let's "Face" it, Facebook is a time bandit. … [Read more...] about The Truth About Twitter
ROC Verses ROI with Social Media
We often hear the question, "How do you measure ROI with social media?" It's a valid question, or is it? Any good digital marketing strategy requires application of ROI. What about "ROC," or Return on Conversation as a measurement tool? Yes, it's a subjective measurement because your attempting … [Read more...] about ROC Verses ROI with Social Media
Micro Blog Magic: Keep Your Tweets Focused
Never underestimate Twitter. With FaceBook so much the rage, Twitter quietly resides in the 140-charcter background of micro blogging. Tweets may be short but they are also sweet. I love Twitter because if forces you to condense your thoughts. If you do Twitter right, less truly becomes more. … [Read more...] about Micro Blog Magic: Keep Your Tweets Focused
Is Social Media a Fit for Your Business?
Before one engages in any form of marketing, it's important to have a plan. If you jump, land with both feet on the ground. In spite of what you hear, social media is not a fit for every business. Applying a tactical plan rather than joining a faddish, digital bandwagon is a wise course of … [Read more...] about Is Social Media a Fit for Your Business?
