I got a check in the mail today for over one thousand dollars. Really? We all get them in the mail, right? It's that "check" in the mail envelope. At first glance you think, a check for me, let's open it. And then, reality hits because it's not a check: it's deception. Plus, the "check" even … [Read more...] about Deceptive Marketing Worst Practices
Business Ethics
The Small Business Side Effects of Unethical Behavior
At the core of a business organization should be a focus of maintaining ethical behaviors, which are the moral principles and values that individuals or organizations live and stand by. Avoid unethical behaviors. Your small business can be ethical by doing what society defines as what is just and … [Read more...] about The Small Business Side Effects of Unethical Behavior
Michael Novak Speaks: “Corporate Greed” Is Not The Problem
From a marketing and communications perspective, terms and what they mean are important. From the Occupy Wall Street protestors we are hearing about "corporate greed," whatever that means. Michael Novak sums up the issue well. Below is a section from his book, Business As A Calling: Work And The … [Read more...] about Michael Novak Speaks: “Corporate Greed” Is Not The Problem
CS Lewis And End Times
Rapture Marketing: CS Lewis And The World's End CS Lewis wrote about the futility of attempting to predict the future. May 21st was THE DAY. At least, that's what another "prophet" has told us. I am typing and still here, so be patient. It may be worth a good read on your part. However, read … [Read more...] about CS Lewis And End Times
Courtesy Marketing: Why a Simple, “Thanks” Tells you Tons About an Organization or Company
Courtesy Marketing Made Simple sent a copy of my new book to two organizations I am a member of and never received back a simple, "Thanks." Now, please understand, I understand people are human and busy. I also don't need the recognition or praise. However, we all must ask (including myself), … [Read more...] about Courtesy Marketing: Why a Simple, “Thanks” Tells you Tons About an Organization or Company
