Constant Contact recently interviewed me regarding small business consulting, university teaching, their Experts program, e-mail marketing, and how all this fits together: Comments welcome. … [Read more...] about Constant Contact Interviews Stuart Atkins On Small Business Marketing
Email Marketing
What do you mean, E-mail Marketing?
When I use the term “e-mail marketing,” I am not talking about copying and pasting a ton of e-mail addresses into the “To” or “CC” section of your e-mail application. That’s old-school, extremely limited, and is simply a waste of time for the busy small business owner. It does not work, and many … [Read more...] about What do you mean, E-mail Marketing?
E-mail Marketing: Subject Lines Count
Besides knowing exactly who the sender is, the subject line is king when it comes to high open rates. Writing a short, simple, action-oriented subject line is critical. If you're seeing low open rates, take a hard look at your subject lines. The first two to five words are also key. Here are some … [Read more...] about E-mail Marketing: Subject Lines Count
Change Your Subject Line Oil: The Case for E-mail Marketing
Subject Line Tips The following points speak for themselves regarding the value of e-mail marketing for the typical small business: According to eMarketer, 91 percent of Internet users between the ages of 18 and 64 send or read e-mail. Over 147 million people use e-mail every day in the U.S. … [Read more...] about Change Your Subject Line Oil: The Case for E-mail Marketing
Ten E-mail Marketing Questions for Your Small Business
E-mail marketing: Questions and Action Items It's important to think before you send out an e-mail. E-mail is a powerful tool but we use it so much that we sometimes write as second nature rather than with our readers and customers in mind. Make sure to think like your readers. Below are some … [Read more...] about Ten E-mail Marketing Questions for Your Small Business
