We get it. It’s frustrating to hear that PPC is the fastest and surest marketing strategy you can invest in when all you’re seeing is a meager payoff for your time and money. The truth is, PPC campaigns do work and some of them do it incredibly well.If your current strategy isn’t getting you the PPC … [Read more...] about Why isn’t your PPC converting?
Internet marketing
How does LinkedIn PPC work?
LinkedIn advertising is a great resource for creating PPC campaigns that offer targeting strategies that differ from traditional search methods.With over 645 million users in more than 200 countries and territories worldwide, LinkedIn is a fantastic way to advertise to core audiences characterized … [Read more...] about How does LinkedIn PPC work?
5 Expert Tips for Increasing PPC Landing Page Traffic
Just how good an investment are PPC campaigns? Does PPC Landing Page Traffic really make a difference? Consider this: PPC visitors to your website’s landing pages are 50% more likely to purchase something than organic visitors are. Businesses average $2 in revenue for every $1 they spend on PPC … [Read more...] about 5 Expert Tips for Increasing PPC Landing Page Traffic
Is SEM the same as PPC? Understanding the nuances of paid search tools
What’s in a name? Or more accurately, what’s in an acronym? PPC, aka pay-per-click, is a type of online advertising. SEM, or search engine marketing, is how you “pay to win” the ranking game. So, are SEM and PPC the same thing? No, but they’re related, and each has its unique place in the marketing … [Read more...] about Is SEM the same as PPC? Understanding the nuances of paid search tools
Harnessing the Power of LinkedIn for Advertising
Is LinkedIn Advertising Effective?You have many online marketing choices, and almost all of them are good. Some work better for small to mid-size business than for mega-corporations. One may work better for a consumer products manufacturer than another business model. The challenge is to discover … [Read more...] about Harnessing the Power of LinkedIn for Advertising
