I love this ad. It appeals to a childhood nostalgia that indeed runs deep in American culture. I’ve owned four Chevys and I love their ads. I own one now–a 2004 4×4 Chevy Suburban. It’s one of the best trucks I’ve ever owned and it has over 100,000 miles on it. I plan to drive it for at least another 100,000 so I can break it in 🙂 Am I thus biased? Perhaps, but that’s not my point.
Think back on your childhood. You remember the cars your family owned. Those vehicles defined and shaped events and family traditions. Watch and remember:
Ok, enough “truck talk.” Yes, I doubt I will ever drive anything but a truck. And, I really use every inch of my SUV. I just can’t see myself in a Prius, even though I love to teach the Harvard Business School case study on the Prius product development. And, a Prius just can’t follow me into the woods. My Suburban has taken me deep into the the woods many times.
This ad draws one in. It ignites the spark plug of your heart. From dad to mom to son/kid, it rushes the memories back. It’s simple, short, and gets the message across with few words. Well done, Chevy.
Still waters run deep and so does good advertising.
Your thoughts?
By Stuart Atkins
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