Marketing Blog
Our Marketing Blog includes over 300 articles on digital and traditional marketing. Since 2008, we’ve worked with hundreds of businesses from multiple industries. Dive in to read our marketing mind!
Picking the appropriate attribution model for your goals is vital to understanding how your PPC campaigns are performing and the revenue they're generating for your business. For ...
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5 Expert Tips for Increasing PPC Landing Page Traffic
Just how good an investment are PPC campaigns? Does PPC Landing Page Traffic really make a difference? Consider this: PPC visitors to your website’s landing ...
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Is SEM the same as PPC? Understanding the nuances of paid search tools
What’s in a name? Or more accurately, what’s in an acronym? PPC, aka pay-per-click, is a type of online advertising. SEM, or search engine marketing, ...
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5 Tips For Creating The Right PPC Advertising Budget
Are you spending your PPC advertising budget wisely? How do you know where to focus your spend so that you get the most out it? ...
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Facebook Paid Advertising: How to Combine With PPC
If you’ve been agonizing (or at least are a little conflicted) over whether to concentrate your marketing dollars in either Facebook paid advertising or PPC, ...
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Is Investing in Instagram Paid Advertising Worth It?
Maximizing the number of visitors to your website while increasing the time they spend there is crucial to getting the best return on your paid ...
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What is PPC Remarketing, and What Does it Have to do With Audience Targeting?
Have you noticed that when something becomes extremely popular and/or part of the mainstream, criticism of it rises? It seems to be human nature—a healthy ...
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The ML Future of PPC automation is Here – But Does it Still Need The Human Element?
There are just too many ways to lose money when you venture into online advertising without professional guidance. -John Lincoln PPC automation seems like the ...
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Harnessing the Power of LinkedIn for Advertising
Is LinkedIn Advertising Effective? You have many online marketing choices, and almost all of them are good. Some work better for small to mid-size business ...
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Effective Bid Management: Do You Really Have It Under Control?
So you agree that PPC (pay-per-click) is a valuable part of your marketing strategy. When it’s done right, PPC delivers measurable data you can use ...
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