Marketing Blog

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Our Marketing Blog includes over 300 articles on digital and traditional marketing. Since 2008, we’ve worked with hundreds of businesses from multiple industries. Dive in to read our marketing mind! 

What is last-click attribution – Does it affect your PPC performance?

Picking the appropriate attribution model for your goals is vital to understanding how your PPC campaigns are performing and the revenue they're generating for your business. For ...
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5 Expert Tips for Increasing PPC Landing Page Traffic

Just how good an investment are PPC campaigns? Does PPC Landing Page Traffic really make a difference? Consider this: PPC visitors to your website’s landing ...
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Is SEM the same as PPC? Understanding the nuances of paid search tools

What’s in a name? Or more accurately, what’s in an acronym? PPC, aka pay-per-click, is a type of online advertising. SEM, or search engine marketing, ...
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5 Tips For Creating The Right PPC Advertising Budget

Are you spending your PPC advertising budget wisely? How do you know where to focus your spend so that you get the most out it? ...
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Facebook Paid Advertising: How to Combine With PPC

If you’ve been agonizing  (or at least are a little conflicted) over whether to concentrate your marketing dollars in either Facebook paid advertising or PPC, ...
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Is Investing in Instagram Paid Advertising Worth It?

Maximizing the number of visitors to your website while increasing the time they spend there is crucial to getting the best return on your paid ...
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What is PPC Remarketing, and What Does it Have to do With Audience Targeting?

Have you noticed that when something becomes extremely popular and/or part of the mainstream, criticism of it rises? It seems to be human nature—a healthy ...
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The ML Future of PPC automation is Here – But Does it Still Need The Human Element?

There are just too many ways to lose money when you venture into online advertising without professional guidance. -John Lincoln PPC automation seems like the ...
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Harnessing the Power of LinkedIn for Advertising

Is LinkedIn Advertising Effective? You have many online marketing choices, and almost all of them are good. Some work better for small to mid-size business ...
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Effective Bid Management: Do You Really Have It Under Control?

So you agree that PPC (pay-per-click) is a valuable part of your marketing strategy. When it’s done right, PPC delivers measurable data you can use ...
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Why our clients love us...

Esteban D.
Via LinkedIn

I met Stuart while living in Orange, CA and starting up my company. I found Stuart to be a very knowledgeable individual in not only marketing but many facets of business and business development. I was able to lean on Stuart for great marketing advice that I used directly in my business. Soon after meeting, I felt connected with Stuart in a way that helped me become more comfortable with my own marketing challenges and business development criteria.

Stuart, as a marketing consultant, as an author and as a professor is a invaluable resources for any company seeking top-notch advice when it comes to strategic marketing solutions. My sincerest hope is to maintain our friendship and business dealing for a life-time.

VyVy V.
Via LinkedIn

Stuart was a wonderful teacher who really showed his passion for marketing and social media through his teachings and lessons throughout the course of the semester. He was a passionate teacher and mentor whom I could go to whenever I had a question regarding social media or my professional life. I was grateful enough to be one of the first students to take his course and I hope that he continues to teach such a helpful course, in which will be very valuable as social media continues to progress.

Ilyana S.
Via LinkedIn

Stuart has great enthusiasm for teaching students to succeed in marketing. Stuart is not only talented in the realm of marketing but is consistently certain to find ways for his students to develop the skills, capacity as a stand-out professional and focus for career advancement in a way that is relevant for the field.