I did it. My tried and true Blackberry is gone and buried. The Apple iPhone 4s is now my mobile tool for all things Internet, social, and E-mail. And yes, Droid is a good phone, too. No matter the p smartphone you own, mobile marketing must be a part of your marketing arsenal.
Until I bought the iPhone 4s, I was skeptical regarding the success of mobile marketing as a revenue-generating channel. I kept hearing, “This is the year of mobile.” The problem was that year never came. If the world does not end in 2012 perhaps mobile will begin. Why do I say this?
For starters, according to comScore Inc., four in 10 or thirty-eight percent of all mobile phone owners now use a smartphone. According to the Mobile Marketing Association, 31% of all U.S. adults use a smartphone. Not to mention, Apple’s App Store had 15 billion downloads in 2011.
Now apply small business needs to these trends. You will discover companies like Appsbar, which helps small businesses create apps for free. So for small businesses, could an App a day keeps lower sales away? Even a small business can create Apps. David develops for Goliath. David plays in the same field with Goliath. Hmmm. Are you thinking now?
And finally, add Bar and QR codes to the mix, permission-based text messaging and E-mail along side GPS location based marketing. You now have Star Trek applied to small businesses.
Beam me up Stu Baby? Yeah! I like that. No money for gasoline-just my iPhone 4s and a tap on the screen.
That’s the kind of mobile mileage I can live with…
Your thoughts?
PS: Sorry Mr. Blackberry 🙁 You were a great friend and helper for many years.
By Stuart Atkins
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