The social media free lunch is changing. The reach of your posts and promotions are shrinking. In October of 2013, 16% of free Facebook posts reached their followers. Now, only 6% of Facebook posts are reaching followers. In order to play, you'll have to pay. The word Cash and Competitive both start … [Read more...] about Facebook’s Free Lunch Is Ending
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How To Increase Website Traffic
I really like what Anna Hoffman has to say regarding website traffic. This YouTube video includes a wealth of tips about how to get website traffic, or better said, people to visit your website. I also like how Anna stresses the importance of content--quality content and consistent content that … [Read more...] about How To Increase Website Traffic
Hire Me To Speak Or Do A Webinar
Fun & Engaging Marketing Speaker For over 25 years as a business speaker I've challenged audiences and companies at hundreds of events. Let's Add Some Depth and Laughter Do you need a marketing speaker, keynote speaker, digital marketing expert, brand strategy speaker, or a … [Read more...] about Hire Me To Speak Or Do A Webinar
25 Segmentation Variables for Consumer Markets: Phillip Kotler
According to Dr. Phillip Kotler, segmentation is the key to good marketing. If you don't segment, you waste time, money, and sales. This waste may apply to both on the marketer and customer end of things. It's slicing the pieces of the segment pie. People who buy your products often have … [Read more...] about 25 Segmentation Variables for Consumer Markets: Phillip Kotler
Reach 100 Million People In 10 Minutes With Google AdWords
Most small businesses need advertising vehicles that draw targeted traffic to their website or location. Not just traffic, but targeted traffic. You reach specific customers by geography, demography, and lifestyle. In sum, the shortest click between people and products, yet at a price you … [Read more...] about Reach 100 Million People In 10 Minutes With Google AdWords