Marketing Strategy Looks at the Past and Future The first quarter of 2016 is gone. It's never to return. And thus I ask: "How'd it go for your business?" Did your 2016 marketing strategy start off strong? Or, did it even start? Atkins Marketing Solution's Q1 started strong. My objective was to … [Read more...] about Marketing Strategy Questions
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Why Digital Advertising Works
Digital Advertising Works Over Time Effective digital advertising and marketing works - too well! As a result, my business is expanding and I'm still adjusting to the growing pains. Take it from me, digital marketing results in growth. More and more, I'm seeing that patience is a mathematical … [Read more...] about Why Digital Advertising Works
Google Sidebar Ads Are Gone
Google Sidebar Ads Move Up & Down The placement of Google sidebar ads just changed for desktop PC searches. Text ads are gone for the right-hand sidebar in a desktop search page. February 19, 2016 was the official confirmed date. The top of the fold is gold. Four gold bars to be exact. Only … [Read more...] about Google Sidebar Ads Are Gone
Digital Advertising Is A Planned Marathon
Digital Advertising Doesn't Lie Digital advertising is a plan not a panicked reaction. Unfortunately, companies sometimes advertise out of desperation rather than decisiveness. Sales are down. Let's throw up some ads to increase sales. We need a rescue, is the thought. In the former world of … [Read more...] about Digital Advertising Is A Planned Marathon
What To Do If Google Adwords Suspends Your Website
If you're using Google Adwords to direct targeted, relevant, and specific traffic to your website it's possible your website could get a Google slap on the wrist, or what's called a site suspension. Google Adwords is raising the advertising bar. Google's looking for better websites. Quality … [Read more...] about What To Do If Google Adwords Suspends Your Website