What The Facebook Privacy Breech Means For Your Business What the Facebook happened? You've heard by now. Facebook was caught off guard recently. It quickly became a trust, share holder value, and PR-scrambling nightmare for Mark Zukerberg. Big data became scary data. This will have ripple effects … [Read more...] about What The Facebook Happened To Facebook?
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A Classic Definition of Marketing
Do You Know Phillip Kotler's Definition Of Marketing? Phillip Kotler's definition of marketing is below: “1) Marketing is the process by which an organization relates creatively, productively, and profitably to the marketplace. 2) Marketing is the art of creating and satisfying customers at a … [Read more...] about A Classic Definition of Marketing
Intent Is The Key Digital Advertising Concept
Understanding Intent Is Critical If you don't understand what intent means, you won't be successful in digital advertising. It's the starting point. The spark that starts the fire called PPC and organic search. The light that saves you in a pitch dark cave. The way out and forward. Without intent … [Read more...] about Intent Is The Key Digital Advertising Concept
How Landing Pages Create More Sales
Two Types Of Website Landing Pages There's two kinds of website pages: regular pages and landing pages. A regular website page would be a homepage, the first page most visitors land on. The home page should explain in five to eight seconds what your product or service is all about. The visitor then … [Read more...] about How Landing Pages Create More Sales
Using AdWord’s Expanded Text Ads
Expanded Text Ads Expand Your Reach Did you know Google introduced a new ETA for businesses? And I don't mean when you'll arrive. I mean how you'll arrive at your customer's fingertips and it's called expanded text ads. Google AdWords now offers Expanded Text Ads, allowing for 50% more text … [Read more...] about Using AdWord’s Expanded Text Ads