Is LinkedIn Advertising Effective?You have many online marketing choices, and almost all of them are good. Some work better for small to mid-size business than for mega-corporations. One may work better for a consumer products manufacturer than another business model. The challenge is to discover … [Read more...] about Harnessing the Power of LinkedIn for Advertising
Search Results for: ppc
Effective Bid Management: Do You Really Have It Under Control?
So you agree that PPC (pay-per-click) is a valuable part of your marketing strategy. When it’s done right, PPC delivers measurable data you can use to improve marketing campaigns now and later. “When it’s done right” means, “when it’s well-managed.” Do you have your organization’s PPC bid management … [Read more...] about Effective Bid Management: Do You Really Have It Under Control?
5 Tips and Tricks that Will Help You Dominate Google Shopping
Evidence of the Online Shopping RiseOnce upon a time, there were these shopping complexes called, malls. Not so long ago, there were also these shopping centers called superstores that were run by conglomerates. Today, the world of shopping has been redefined by technology and the internet."As of Q1 … [Read more...] about 5 Tips and Tricks that Will Help You Dominate Google Shopping
Google’s Expanded Text Ads
Expanded Text Ads PPC Expanded Text Ads are growing up. Google has released yet another version of their text ads, or ETA ads for short. First, there was little brother known as standard text ads. Years later came big brother known as expanded text ads. Now there's a much bigger brother. Less is … [Read more...] about Google’s Expanded Text Ads
Do People Really Click On Google AdWords Ads?
Google AdWords: To Click Or Not To Click? This is a popular question when I speak about PPC advertising: "Do People Really click On Google AdWords Ads?" The answer is clear: Yes, they do! However, since not all clicks are created equal lets discuss more details to answer this question. It's a … [Read more...] about Do People Really Click On Google AdWords Ads?