There are just too many ways to lose money when you venture into online advertising without professional guidance. -John LincolnPPC automation seems like the answer to a marketing manager’s prayers. If you have a small business, PPC is a win-win investment - one that has increasingly automated tools … [Read more...] about The ML Future of PPC automation is Here – But Does it Still Need The Human Element?
Search Results for: ppc
Is Your PPC Campaign Ready for 2022?
It’s 2022 and you know – or you think you know – PPC (pay-per-click) campaigns work for small to mid-size businesses. You’ve seen the numbers and it’s true: PPC campaigns can be a tremendous success. They can also be abysmal failures.A PPC campaign is not something you dive into without … [Read more...] about Is Your PPC Campaign Ready for 2022?
Convincing Reasons Why PPC is the Most Powerful Lead Generator for Your Business
A general practitioner is not who you would go to when you need a heart transplant. If you want to keep your business alive, you shouldn’t settle for anything less than a PPC professional when it comes to running your PPC campaign. -Stuart AtkinsPPC (pay per click) marketing is also known … [Read more...] about Convincing Reasons Why PPC is the Most Powerful Lead Generator for Your Business
Why PPC Success Takes Time & Patience
Setting The PPC Success Stage PPC success is a drama with many actors and factors. Recently a potential client contacted my agency wanting PPC management. They wanted to run PPC using a pulse method: One month on and one month off. In short, run when you need traffic and pause the account when you … [Read more...] about Why PPC Success Takes Time & Patience
Why Impression Share Matters In PPC
"Eighty percent of success is showing up." Woody Allen There's nothin like showin up. I showed up to write this and you showed up to read it. If great advertising shows up so does sales. First impressions matter. Impression share matters. That is, impressions that relate to paid search. In life, … [Read more...] about Why Impression Share Matters In PPC