Just how good an investment are PPC campaigns? Does PPC Landing Page Traffic really make a difference? Consider this: PPC visitors to your website’s landing pages are 50% more likely to purchase something than organic visitors are. Businesses average $2 in revenue for every $1 they spend on PPC … [Read more...] about 5 Expert Tips for Increasing PPC Landing Page Traffic
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Is SEM the same as PPC? Understanding the nuances of paid search tools
What’s in a name? Or more accurately, what’s in an acronym? PPC, aka pay-per-click, is a type of online advertising. SEM, or search engine marketing, is how you “pay to win” the ranking game. So, are SEM and PPC the same thing? No, but they’re related, and each has its unique place in the marketing … [Read more...] about Is SEM the same as PPC? Understanding the nuances of paid search tools
5 Tips For Creating The Right PPC Advertising Budget
Are you spending your PPC advertising budget wisely? How do you know where to focus your spend so that you get the most out it? And, how much should you spend to ensure your ads show more than your competition?Knowing how much you have to invest in SEM is key. A strong budget spend leads to strong … [Read more...] about 5 Tips For Creating The Right PPC Advertising Budget
Facebook Paid Advertising: How to Combine With PPC
If you’ve been agonizing (or at least are a little conflicted) over whether to concentrate your marketing dollars in either Facebook paid advertising or PPC, I propose looking at your options in a different way. Instead of treating Facebook paid advertising and Google Ads as separate forces, think … [Read more...] about Facebook Paid Advertising: How to Combine With PPC
What is PPC Remarketing, and What Does it Have to do With Audience Targeting?
Have you noticed that when something becomes extremely popular and/or part of the mainstream, criticism of it rises? It seems to be human nature—a healthy dose of skepticism about the idea that any product or service holds all the answers. PPC remarketing has not been immune to this sort of … [Read more...] about What is PPC Remarketing, and What Does it Have to do With Audience Targeting?