Psychographic marketing rocks. It goes beyond the common demographics we often hear about. Demographics tells you who buys your product; psychographics tells you why they buy your product.
So “what do you really mean,” you ask? I mean magazine marketing. Yes, magazine marketing. Psychographics pulls from psychology, sociology, and anthropology to help you locate market segments that best fit your product or service. It’s the beliefs, values, and lifestyles that people embrace. In short, it’s what people like to do in their spare time. Lifestyle fits likes.
The perfect metaphor is in Barnes and Noble. Walk in the door and what’s one of the first big racks you see? Magazines. Each magazine category represents a belief, lifestyle, value, passion, and thus a market segment.
Want to know more about consumer behavior? Magazines. Magazine marketing and psychographics-a great tool to better understand and find targeted marketing segments.
Psychographic marketing marketing also covers what people do in their spare time. What we do when we are not working often identifies our passions and hobbies. The things or interests that really motivate us. How and why we live our lives and not just that we do our lives. There is motivation and interests behind our behaviors.
Your comments are welcome…
Stuart Atkins
Leave a Reply