We often judge a product by its cover. Product names matter. Yet many companies are at a loss as to what to name a product and why. It's like picking the name for a child. Names matter. Products matter. Thus, names of products matter. Consequently, how companies name products is important. … [Read more...] about How I Named The Kingston Wi-Drive
iphone
No Smartphone, No Marketing…
Some talk of paradigm shifts. The smartphone goes beyond the paradigm. It combines years of change, technology, and innovation into a tool that is second to none. You must have one to do marketing these days. No smartphone, no marketing. Bottom line. Period. Mobile marketing is marketing and … [Read more...] about No Smartphone, No Marketing…
iPhone 4s Review & Observations
I love my iPhone. This device is a mobile marketing productivity tool. After being a Blackberry guy for many years I made the iPhone move in December 2011. It was the right decision. I doubt I will change my PC platform preference from the Windows/Intel machines like Dell, but for the smartphone … [Read more...] about iPhone 4s Review & Observations
iPhone 4s Review: From Blackberry to Appleberry
I bought my first iPhone in December of 2011. It's been two months since my new friend entered my life and I can summarize the experience in two words: I'm impressed! Yes, it was worth every penny. So what do I like? The following is my Apple iphone "Like List": The touch screen is great. … [Read more...] about iPhone 4s Review: From Blackberry to Appleberry
Mobile Marketing Trends: An Ap A Day Keeps Low Sales Away
I did it. My tried and true Blackberry is gone and buried. The Apple iPhone 4s is now my mobile tool for all things Internet, social, and E-mail. And yes, Droid is a good phone, too. No matter the p smartphone you own, mobile marketing must be a part of your marketing arsenal. Until I bought … [Read more...] about Mobile Marketing Trends: An Ap A Day Keeps Low Sales Away
