LinkedIn advertising is a great resource for creating PPC campaigns that offer targeting strategies that differ from traditional search methods. With over 645 million users in more than 200 countries and territories worldwide, LinkedIn is a fantastic way to advertise to core audiences … [Read more...] about How does LinkedIn PPC work?
ROC Verses ROI with Social Media
We often hear the question, "How do you measure ROI with social media?" It's a valid question, or is it? Any good digital marketing strategy requires application of ROI. What about "ROC," or Return on Conversation as a measurement tool? Yes, it's a subjective measurement because your attempting … [Read more...] about ROC Verses ROI with Social Media
Is Social Media a Fit for Your Business?
Before one engages in any form of marketing, it's important to have a plan. If you jump, land with both feet on the ground. In spite of what you hear, social media is not a fit for every business. Applying a tactical plan rather than joining a faddish, digital bandwagon is a wise course of … [Read more...] about Is Social Media a Fit for Your Business?
Seth Godin on “Networking” And Social Media
Seth Godin And Networking I don't care how many followers or friends you have on Facebook or Twitter. I used to. However, now I'm getting smarter and understand better that business, as John Tu used to always tell me when I worked at Kingston Technology, is about relationships. We often forget … [Read more...] about Seth Godin on “Networking” And Social Media
How Social Media is Changing the Marketing Landscape
This video speaks for itself. Sit down. View--then think and act: http://www.youtube.com/watch?v=ZQzsQkMFgHE Your thoughts? By Stuart Atkins … [Read more...] about How Social Media is Changing the Marketing Landscape