What Makes A Good Marketing Plan? In Dr. Phillip Kotler's classic textbook, Marketing Management, he asks four questions for evaluating a good marketing plan. Often, a marketing plan is either ignored or quickly created without the proper food for marketing thought. A marketing plan is like the … [Read more...] about Dr. Phillip Kotler Asks Four Questions For A Good Marketing Plan
marketing plan
Big Questions in Marketing and Consumer Behavior
How often do we over think the real issues or questions? More than we would like to admit. Less is more and simple is profound. In developing your marketing plan for 2011, and beyond, make sure you are asking the right questions. Focus. Target. Simplify. Think like a consumer. Place yourself … [Read more...] about Big Questions in Marketing and Consumer Behavior
Small Businesses Can Do Big Marketing: Seth Godin
Seth talks about the power of small business marketing compared to the power of big business budgets. It's about people and not committees or "take forever" decisions. If you own or work for a small business, take advantage of the personality, speed, and unique attributes of a small business. See … [Read more...] about Small Businesses Can Do Big Marketing: Seth Godin
Some Small Business Marketing Questions
Small Business Marketing Questions As your company moves toward end-of-year evaluations, are you asking the right marketing questions? Below is a brief list for thought: Do I see the "recession" as an obstacle or an opportunity? GE, HP, Hyatt, Microsoft, and IHOP, just to name a few, were … [Read more...] about Some Small Business Marketing Questions
Is Social Media a Fit for Your Business?
Before one engages in any form of marketing, it's important to have a plan. If you jump, land with both feet on the ground. In spite of what you hear, social media is not a fit for every business. Applying a tactical plan rather than joining a faddish, digital bandwagon is a wise course of … [Read more...] about Is Social Media a Fit for Your Business?
