Identifying the right target market through knowing your customer persona is one of the best ways to increase small business sales. Bottom line: target markets plus personas increase sales. Far too many small businesses use the "spray and pray" mentality for finding customers. Just mail out some … [Read more...] about Target Markets & Personas Increase Sales
psychographics
How To Hit Your Target Market
A small business needs to determine their target market to be able to properly and successfully market to their target audience. It's often been said that "if you aim at nothing you are bound to hit it." A target market is something, not nothing. Nothing marketing gets your business nowhere. … [Read more...] about How To Hit Your Target Market
Small Business and Psychographic Marketing?
Psychographic marketing rocks. It goes beyond the common demographics we often hear about. Demographics tells you who buys your product; psychographics tells you why they buy your product. So "what do you really mean," you ask? I mean magazine marketing. Yes, magazine marketing. … [Read more...] about Small Business and Psychographic Marketing?
